cruise tourism strategy in Ras al Khaimah
Haitham Mattar, ceo of RAKTDA commented, ‘we identified the cruise segment as a key part of the strategy, and ever since then we’ve been working on developing the infrastructure to promote our cruise tourism proposition.’
Mattar added, ‘In the last two years we have been focusing on the international diversification of our visitor source markets, from which we continue to see double digit growth, as we promote our offering to the three key leisure segments, including active adventurers, wellness seekers and cultural explorers.’
Ras Al Khaimah boasts an abundance of natural assets such as 64km of pristine coastline, the highest mountains in the UAE, as well as diverse landscapes such as desert and springs.
‘Through our association with Inchcape Shipping Services, we aim to attract boutique cruise vessels to RAK Port in 2018, opening up a unique proposition for cruise passengers,’ said Mattar.